My Role

As a senior product designer for this project, I worked closely with Crisp's founders to enhance the mobile app. My goal was to ensure its visuals and user experience were on par with its desktop counterpart, incorporating a robust native-based module system.

Services Provided

• User interface design
• User experience design
• Prototyping
• Design systems

The Goal

Crafting a Fresh, Pioneering Visual Identity for Crisp

Crisp aimed to refresh their mobile apps, making them user-friendly and modern. The goal was more than just a new look; it was about ensuring users felt at home while benefiting from the latest in messaging tech. With BB agency's Head of Design Filip, we wanted the app to reflect Crisp's commitment to bridging companies and customers effortlessly.

The Objectives

Delivering an Intuitive Mobile Messaging Experience

To meet the needs of Crisp's expansive user base, we revitalized the mobile application, integrating both native and bespoke solutions. Emphasis on typography, spacing, and color guaranteed a cohesive experience, while maintaining feature parity with the desktop version added a layer of familiarity.

The Result

In a short span of six weeks, our agile collaboration resulted in the birth of a new visual language and an enhanced mobile experience for Crisp. This reimagined platform promises to further Crisp's mission, bridging the communication gap between companies and their customers globally.

My Role

I led the re-imagination of the chat environment with the integrated in-app features by providing high-fidelity interactive prototypes that enhanced user engagement. By emphasizing proactive health insights, I successfully balanced the cutting-edge AI technology and the personal touch of tailored health advice.

Services Provided

• Interaction design
• UI/UX
• Prototyping
• Design systems
• Benchmarking
• Mobile app
• Web design

The Goal

A better interaction between “Kyla Chat” and the rest of the app.

The client asked us to enhance Kyla experience by integrating all applications into a streamlined chat flow, providing users with compelling reasons to use daily, and increasing its interactive features to improve daily user engagement. The overarching goal is to transition healthcare from an occasional event to a consistent daily engagement for users.

The Objectives

How I Addressed the User Feedback?

To commence the design work, I prioritized the objectives first. I started producing ideas about the ideal chat layout and then enhanced the visual design to capture user attention right from the introduction.

The Result

I successfully met our core objectives of integrating health metrics and activities within an AI chat environment. While feedback highlighted the chat's engaging nature, the journey underscored the need for closer collaboration with developers and consistent post-launch user input. Reflecting on this experience, I recognized the importance of intuitive design alignment and realized how project constraints can become a catalyst for innovation.

My Role

As the founding designer, I was responsible for shaping Fiinu’s brand from the ground up. I worked closely with the founding team to define the visual identity, tone, and overall brand experience. My focus was to create a design system that felt modern, inclusive, and easy to trust, ensuring that Fiinu stood out in the fintech space while maintaining a sense of familiarity for everyday banking users.

From logo design to website and marketing assets, I crafted a cohesive brand experience that aligned with Fiinu’s mission—making financial services more accessible for everyone.

Services Provided

• Creative direction
• Branding
• User experience design
• Web design
• Logo design

The Goal

Creating a Trustworthy and Modern Banking Brand

Fiinu needed a strong brand identity that positioned them as a credible and innovative player in the financial space. Since they weren’t a traditional bank, the challenge was to build a brand that felt both fresh and familiar—balancing innovation with trust. The goal was to create a visually appealing, user-friendly, and accessible brand that resonated with a wide audience, from financially savvy users to those underserved by traditional banks.

The Objective

Build a Recognizable and Distinct Identity

Fiinu needed a brand identity that felt modern, credible, and approachable while standing out in the fintech space. The challenge was to design a visual identity that reflected Fiinu’s Plugin Overdraft service—seamless, simple, and built for financial inclusion.

By focusing on clean typography, structured layouts, and a fresh color palette, we crafted a brand that balanced trust and innovation. The result was a cohesive identity that worked across all touchpoints—from the website to marketing materials—ensuring consistency and clarity in every interaction.

The Result

In a short span, our strategic design approach led to the creation of a cohesive brand identity that positioned Fiinu as a trusted name in fintech. The new visual language and structured design system helped Fiinu stand out while maintaining a sense of familiarity. This brand transformation supported Fiinu’s mission of financial inclusion, giving users a seamless and approachable experience across all touchpoints.